Who We Are
About
Visit Central Oregon
Central Oregon Visitors Association (dba Visit Central Oregon) is a 501c6 that serves as the regional destination marketing organization. We drive overnight visitation to the region to support a thriving tourism economy. We inspire travel to the region through an integrated marketing campaign that celebrates our unique culture, people and landscapes.
As the Regional Destination Management Organization (RDMO) appointed by the Oregon Tourism Commission, we manage the Regional Cooperative Tourism Program (RCTP) which is leveraged by the Deschutes County budget to optimize the economic impact from tourism to the region. We collaborate with industry partners towards a shared healthy vision of tourism for the region.
Contact Us
Visitor Information Center
Address: 57100 Beaver Dr., Bldg. 6 Ste 130, Sunriver, OR 97707
541-389-8799 / 800-800-8334
Mailing Address: PO Box 4489, Sunriver, OR 97707
541-389-8799 / 800-800-8334
Our Team
Vision
We foster an enduring economy for Central Oregon through a thriving tourism industry.
Mission
We inspire visitation to Central Oregon by celebrating our unique culture and diverse landscapes. We drive economic growth for the region with a commitment to sustainability for the long-term vitality of our communities.
Values
Partnerships – We are stronger through collaboration and facilitate valuable opportunities to work with industry partners
Inclusion – We welcome all to experience Central Oregon and invite diverse perspectives and cultures to the region
Sustainability -We support a sustainable future for our region and its resources
Innovation – We lead with vision and creativity
Advocacy – We champion the value of tourism for the long term vitality of the region
Equity Statement
Visit Central Oregon recognizes the importance for our region to be a destination that welcomes people of all races, ages, ethnicities, sexual orientations, genders, gender identities, gender expressions, religions, visible and invisible disabilities, and socio-economic statuses.
Visit Central Oregon is committed to participating in programs and opportunities that will transform social change. Through training and collaboration, we will continue to learn and grow in this space, and implement diversity, equity, and inclusion principles in our programs and practices.
Key Initiatives
Inspire Visitation
We drive awareness of Central Oregon’s brand through creative marketing campaigns, an innovative website, social media and public relations initiatives. We inspire travel to the region by telling the stories of our unique culture, landscapes and people. We celebrate diverse voices and perspectives through our content featuring arts and culture, outdoor recreation, culinary and unique experiences.
Drive Economic Impact
We drive economic impact through promoting leisure travel, meeting, events and group business. By dispersing visitors throughout the region and promoting off-peak visitation, we support a robust year-round tourism economy for a thriving region.
Strategic Partnership
As the regional DMO, we facilitate partnerships and opportunities for the entire region including our rural communities. We work with regional, state and federal partners to drive awareness and visitation to our region and enhance the destination’s tourism offerings.
Stewardship
We protect our natural resources and the sustainability of the region through collaboration with partners and programs that amplify responsible recreation messages and maintain a high-quality visitor experience.
Advocacy
We champion the value of tourism for our region’s economy and quality of life. We advocate for the benefits that a robust tourism economy provides for the region including job creation, tax revenue, air service and community amenities.
